Shoe dog by Phil Knight
Young reader edition. Simon and Schuster, 2018. ISBN 9781471170119
A memoir of the origins of Nike by its founder Phil Knight (an MBA
graduate and Accountant), it is written in a highly engaging manner.
I was expecting a 'dry' account of the creation of a successful
business but this is a warm, at times humorous, account of his life,
loves, friends, hopes, travels, setbacks as well as successes.
At a time in the early sixties when running was not popular and
running/sports shoes were not generally worn outside track events,
Knight's consuming interest in competitive running and his
admiration for his coach spark the idea for a running shoe.
The memoir details Knight's life from travelling the world post
university and importantly to Japan for a meeting with a Japanese
sport shoe manufacturer to gain the right to exclusively sell its
Tiger sports shoe in the USA. Providing constant feedback and
suggestions to improve the shoe led to its popularity with runners.
Forming a partnership with his coach and taking risks and working
longing hours initially from his bedroom at home, eventually lead to
success.
The memoir would be good case study for Business Studies students as
it covers the cultural differences impacting business dealings as
well as the financial risks and workload associated with
implementing an idea into a successful product.
The Epilogue is a final letter to the reader of this Young Reader
edition. One does not need to be a 'shoe dog' (person passionately
devoted to shoes) to enjoy the book.
Ann Griffin